The Advantages of using Promo Products for your Business is a great question to ask any business who invest dollars into marketing their business via branded products. It’s an effective marketing strategy and foundation for any progressive business. To attract attention towards your target group, your strategies should be tailored to a specific audience to deliver desired results.
This is where branded promotional products come into the picture. Whether you have selected budget friendly or more premium quality, the branded products sourced will help your brand stand out from the competition while giving your business a unique and creative flair.
Promotional marketing is also a reliable way of getting credible referrals. So much so that promotional products have been found to draw up to 500% more referrals than just a review plus allows you to add a personal touch to your branding to increase brand awareness.
Why Does Your Brand Need Promotional Products?
Did you know that promotional products have been ranked as the most effective form of advertising across all generations and deservingly so. Promotional products attract the attention of all potential buyers no matter where they are – offices, exhibitions, gyms, souvenir shops and other locations. In addition, promotional products offer a high brand recall value, a result desired from all marketing strategies. Still not convinced?
Here Are the Top Benefits Of Using Promotional Products For Your Business:
1. Brand Recognition
High utility & a wide reach are two of the biggest advantages of promotional products. They help you reach the right target group with minimum investment compared to traditional marketing methods which have a limited reach.
2. Customer Retention
Promotional products are excellent for expressing gratitude to your customers for their continued trust and relationship with your business. When your customer feels deeply valued, they are more likely to choose you time & again.
3. High Return on Investment
Every customer comes at a price and marketing costs and are often the most expensive out of all business operations. Firms could spend thousands on a single ad without achieving a single sale but what if we told you there is a way to make a long term impact to generate customer interest without going overboard on the budget? With promotional products, you can enjoy high brand recall value at affordable costs with some amazing products. You can choose anything from a simple pen to a backpack based on your budget and get a high ROI. Perhaps you have the luxury of having premium budgets at your disposal, so rather than considering generic branded pens or logo’s backpacks which are popular, imagine co-branding a high profile retail branded Cross pen or Caribee backpack with your logo/s. Definitely an alternate investment strategy but certainly effective.
4. Lead Generation
Every time your customer uses a product that offers branding prominence, eg Promotional Umbrellas, Promotional Shopping Tote bags at the supermarket, or Promotional Drink bottles at the office or gym, your visibility multiplies. Imagine reducing your customer acquisition cost on a product every time a client wears/uses your promotional product! Keep your leads coming in for as long as your products are circulating. This is long term brand exposure at its best.
Top Promotional Products / Categories For You To Choose From
Writing
Writing promotional products include Promo pens, pencils, and other stationery items such as notebooks or post-it-notepads- also very very popular branded products. These are amongst the most widely used promotional items because they are easy to spot, highly practical, and can grab the user’s attention and those around them too. Imagine popping up on your customer’s minds every time they make a note!
Drinkware
Reusable Coffee cups & mugs, Drink bottles, and tumblers are great for brand promotion. Branded Drinkware is used almost daily by nearly all age groups, making it an ideal choice for brand exposure. Moreover, factors such as versatility & durability ensure high customer retention. Generally you can choose from a range of colours, materials, whether insulated or not and enjoy ample branding space for your logo, name, tagline, and message.
Bags
Promotional Laptop bags, Promotional tote bags, and drawstring bags are some of the more popular branded gifts that your customers appreciate especially at Trade show / Conference events or Gift with purchase giveaways. Based on the nature of your business, you may choose to promote your brand onto Business Travel bags, Branded Luggage or a Wine tote bag. If you are a B2C brand, you could choose tote bags and drawstring bags for a more relaxed audience. Regardless, with promotional bags, you can ensure that your brand travels everywhere your client goes.
Clothing incl Caps
Gifting promotional clothing is the most effective approach to turning your customers into brand ambassadors. You can make your company stand out and get people talking about it by printing quirky designs and unique marketing messages. Whatever the industry, a cool Sublimated Polo, Hoodie or branded T-shirt along with the Sports Caps and Buckets Hatswill always be amongst some of the most popular promotional products for raising brand awareness and remember, brand legibility is key. Some subtly branded logos are difficult to read.
Techy gadgets
Office staff simply love wireless chargers for easy mobile phone charging minus the hassle of connecting cables, so internal promotion is also fine to fulfil marketing budgets. Tech gadgets for your clients can include popular categories such as Smart watches, Dash cams, Bluetooth Speakers, Earbuds or USB cables etc- budget dependant
In Conclusion
Brands in Motions product depth across our 25,000 products offers plenty of product choices according to your brief and budget. Our product depth and versatility suits many industries such as Hospitality, Finance, Technology, Building, Mining, Healthcare, FMCG, Advertising and more.
Another important aspect, despite the vastness of our product representation, there are still dozens and dozens of products featured that we source outside the promotional industry such as within GiftWare industry. Example the dozens of retail brands we represent whether timepieces from Seiko, travel bags & Swiss Army knives from Victorinox, or special unique products that capture the attention of cricket crazed fans and businesses- Cricket Coolers. In other words, if we find a product/s clients want whether sourced within promotional or giftware industries or not, rest assured, happy to order and host on our site.
Sourcing Promotional Products should be a fun and rewarding experience however can be time consuming. To that end, let us handle the stress , so feel welcome to reach out if you need help deciding which promotional products are ideal for your brand? Please call us today on 0450 737 357 or email: info@bim.net.au with your brief so we can discuss.
Strengthen your Brands Perception with Promotional Products TODAY and EMPOWER YOUR BRAND