Promotional Products & there effectiveness are quite visible around the office as you’ll most likely see at least one promotional item such as a coffee mug, pen or drink bottle. Truth is, promo items are a popular marketing exercise that millions of businesses around the world invest daily.
TV and radio advertising, billboards and other forms of advertising may help businesses expand their reach to an extent but the reality is, none are as effective and expansive as well thought out promotional products.
From companies and government organisations to political parties and educational institutions, everyone uses promotional products to increase their reach and win over their target audience hearts.
No matter the nature of your business, giving away branded merchandise even as a gift with purchase can help you stay in the minds of your customers and future audiences for years to come.
The results of an in-depth national survey in the UK by the British Promotional Association highlighted that promotional products delivered an equal Return on Investment (ROI) to print and TV advertising and a higher ROI than radio and outdoor advertising. These findings are a clear indication of the cost-effectiveness and popularity of Promotional Merchandise in comparison with other advertising mediums.
From an Australian perspective, these UK survey results offer a similar & positive outcome for businesses around Australia
Making a Great Impression
An efficient marketing strategy helps a brand make a positive impact on your customers and entice them to make a purchase. Since the first impression is often the last, companies need clever marketing strategies to make a long-lasting impression on their existing and potential customers. Fortunately, promotional marketing can help businesses achieve this goal at a relatively low cost!- ROI
In another research study, around 51% of the people surveyed said that receiving promotional items would make them more likely to use that company in the future, and 52% said they were more likely to recommend a company’s services if they received branded merchandise. These results show that promo items are effective in helping businesses make a good impression on their customers, but just as important, influencing their customers purchasing decisions.
From an earlier post we published- ‘Whats your Marketing Strategy’, 70% of consumers
wished they’d received promotional products from companies more often and 81% of consumers are believed to keep their promotional product/s for more than a year.
Based on that revelation, how many advertising mediums and their campaigns on TV, Radio etc do you recall in contrast to seeing and using your Branded Mug, Pen, Notebook, Shopping Bag, Umbrella and so on sometimes daily or your Wireless charger that you place your mobile phone onto every day. Every day that branded gift you received is being noticed whether consciously or not or not with end result being- HOW GOOD. Very difficult to forget a Brand name you potentially use every day, every week or even every month.
Improving Brand Awareness
In this digital age where we are bombarded with hundreds of marketing messages on social media and other online channels, promotional products can help cut through the noise and help you form an emotional connection with your customers. Moreover, the low cost of impression and longevity of promo items makes them one of the most far-reaching and long-lasting marketing tools that can increase brand awareness for decades.
Why Choose Promotional Marketing
The biggest reason why promotional marketing is still the preferred marketing strategy for many companies is its ability to help them achieve multiple business goals. From creating a great impression and improving brand awareness to influencing buying decisions and increasing customer loyalty, promotional marketing does effectively help deliver results.
Sure its fine to invest in your day to day marketing avenues, but data both here in Australia- similar results in the Uk have proven that including a 10-15% percentage of your annual budgets on promotional giveaways will not just supplement your general marketing expenses but offer a return and recognition on your investment.
Promotional products are the only medium of marketing that everyone loves to receive which makes them the most effective marketing tools for any business moving forward.
Need help deciding which promotional products are ideal for your brand? Please call us today on 0450 737 357 or email: info@bim.net.au with your brief so we can review and discuss.
Strengthen your Brands Perception with Promotional Products and ‘EMPOWER YOUR BRAND’