Whats your marketing strategy is an important question when looking to invest dollars. Even though there are numerous ways for companies to market their business today, Promotional products using branded, tangible products bearing your logo is one of the most effective, inexpensive and popular ‘go to’ methods of advertising for any business to undertake.
Promotional products can help a company distinguish itself and stay memorable by targeting marketing channels that regularly expose their brand and allow your target audience to identify your brand in a purchasing situation. If you want consumers to remember your brand logo or slogan, decorating it across an item that can be used in everyday life is one of the most cost effective methods to achieve brand recall. Longevity can be attained via promotional products that offer your brand/or message regular usage and exposure – eg cotton calico shopping bags
According to research carried out by the Promotional Products Association International, below details offer compelling evidence why Promotional products bearing your brand remain at the forefront of your customers buying habits.
* 82% of consumers respond positively to companies that give out promotional products.
* 80% of consumers have an immediate reaction when they receive a promotional product from a
company they have never heard of.
* 75% of people say they would rather receive a promotional product than any other form of advertising.
* Consumers says they are 2.5 times more likely to have a positive opinion of promotional products
compared to online advertising.
* 79% of promotional product recipients go on to research the company.
* 95% of consumers that own a promotional jacket can later recall the name of the advertiser.
* 70% of consumers wished they received promotional products from companies more often.
* 81% of consumers will keep a promotional product for more than one year.
* Office workers hold onto promotional products for more than 4 years on average
Imagine your brand getting repeated exposure for up to 4 years from a single product and initial investment. When done right, branded merchandise can provide widespread exposure to your business and increase its brand awareness, support and open the door for referrals with potentially other businesses interested in reaping the rewards.
Quality branded promotional products can turn your customers into brand ambassadors who knowingly or unknowingly promote your brand to many people / businesses over the products life which defines clever marketing
Choosing Your Promotional Products Wisely
The longevity of promotional products can only be enjoyed if you choose the right branded merchandise for your campaign. Here are a few things to keep in mind when choosing your promotional products:
- Know Your Audience
For any strategy to work, your promotional product must target the right audience and recognise the age, gender, geographic location and preferences and foremost be appealing to that group.
- Choose Practical Items Where Possible
The only way your customers will use your promotional products for a long time is if they are practical such as pens, mugs, calendars, eco drink bottles & cups, USB drives and / or quality driven backpacks, fleece jackets, wired or wireless chargers etc that make excellent promotional items for all businesses.
- Consider Durability
If you are just starting and want to spread the word about your business, with promotional products you have the flexibility to target any budget from as low as a dollar up into the thousands however, durability is a crucial factor to consider.
Since the longevity of promotional items is paramount, its important for you to consider products that are durable and designed for regular repeated use thus ensuring widespread brand recognition for longer.
We understand the benefits of selecting promotional merchandise that offer longevity as every business is searching for marketing results that deliver.
We are confident that the products Brands in Motion offer your business will help achieve your marketing goals and strategies.
Call 0450 737 357 or email: info@bim.net.au to discuss your requirements and Lets Start Your Promotional Marketing Journey Today.