We’ve all heard the saying-

 ” Pictures speak louder than words”

The Power of Visuals according to data published by Promotional Products Marketing (PPM) advises that:

• 90% of information sent to the brain is visual and that
• 60% of people are visual learners.

Rest of PPM’s report is detailed below.

STUDIES ALSO SHOW THAT WE RETAIN

 10% of what we hear

 20% of what we read

 80% of what we see and do

• Apparently we process visuals 60,000 x faster plus content with relevant images get 94% more views than image/s lacking relevance

• Also understandable that colourful images will increase the likelihood by 80% that your content will be read
• In fact website owners have noticed a 12% increase in web traffic after their infographics published

 Infographics are liked and shared on social media up two 3 x more than any other content

Here’s Brands in Motion’s summary of above which is insightful but relating the visuals concept across to sourcing the right Promotional Products. Engaging and purposeful are two words that come to mind when we dissect the words- ‘The Power of Visuals’.

As  we all strive to run a successful business, for those businesses who invest the suggested 5-10% of annual profits into sourcing     one or more promotional products for their next marketing campaign, selecting the right products that are useful, purposeful and engaging bearing your logo is incredibly important no matter the dollars invested.

Recipients of your branded gift who feel the product/s provided are useful/purposeful are more likely to promote your brand and support your business in contrast to a business who invests little or nothing for their customer base.

In business its all about winning your customers over and a simple gesture of providing an engaging gift is a great way to start.

For more information about how the team at Brands in Motion can assist your business, please email: info@bim.net.au and visit our website: www.brandsinmotion.com.au or speak to one of our team members on +61 450 737 357

Thanks for taking the time to read our blog and wish you and team members a successful and Happy New Year in 2023