Cosy Winter Apparel & accessories to Warm your Heart is certainly a talking point amongst marketing teams as temperatures drop across many regions around Australia with businesses now in full swing considering their winter apparel promotional strategies.
Which winter orientated promotional products to offer their clients can be a question whilst many businesses are simply searching for uniform ideas that ensure their staff are appropriately kitted out in warm functional well branded gear which promotes their business.
The most popular promotional, practical and impactful winter solution revolves around ‘promotional apparel suited for a particular season’- in this blog, we’re targeting winter.
Whether your considering cosy hoodies or fashionable snug beanies, supplying branded apparel in the lead up to winter is a strategic move. This will resonate as a purposeful gesture by your employees but strategically it keeps your ‘brand’ relevant and in front of your target audience.
Let’s break down the importance of early planning and how to effectively invest in promotional apparel bearing your company logos and /or message. In short lead times vary from distributor to distributor whether they offer in house branding utilising current stocks which can take 2-3 weeks on average. On the flip, perhaps Brands in Motion may end up sourcing your winter apparel and/or accessories directly from our manufacturer which requires slightly longer lead times. Lead times for locally sourced products from art approval are dependant on branding locations.ie one breast logo versus having say breast, back & sleeve branded.
Layer upon layer: Keeping warm this winter
Winter is a time of year that conjures up thoughts of enjoying a camp fire whilst eating warm marshmallows and sipping a hot chocolate.
Others may think of winter as snuggling up in a warm doona during those chilly days and nights or throwing snowballs down in the NSW/Vic Alps. In fact one common trend that stands out for many southern regions around Australia is that wearing layer upon layer to keep warm and comfortable will be a given whether morning or night or god forbid the whole day. Whether its Jackets, jumpers along with warm accessories such as scarfs, gloves, beanies, Brands in Motion can certainly assist your business with the latest and trendiest winter apparel to keep you and your staff or clients cosy.
When considering seasonal promotional apparel for your business, criteria such as the look, feel and keeping current with trends may be attributes that form an integral component towards which products to invest that maximise your staff or clients winter experiences.
Functionality for your upcoming Promotion
Naturally when businesses invest in Winter Promotional apparel and accessories, the prime goal is to ensure that they are not just kitted out in stylish gear but to also showcase your brand. Perhaps it’s a 320 gm 80% cotton hoodie or a puffer vest for guys and girls using recycled polyester branded with your logo. On the accessory side, perhaps a 100% customised scarfe or beanie which will be worn and promoting your logo as a mobile advertisement spreading brand awareness for your business everywhere you go day and night.
Sustainable produced winter apparel
This year moreso than in previous, our suppliers are introducing more and more sustainably produced winter apparel. Well respected generic promotional brands such as Stormtech, Craghoppers, Winning Spirit, Nimbus, James & Nicholson just to name a few. These brands all feature dozens of beautiful yet functional winter clothing that will showcase both your brand and highlight your sustainable ethics. Your sourcing approach will be acknowledged by all recipients with competing brands envious of your proactive approach. With rPET recycled plastic bottles being a major component used in the manufacture of materials that will keep you warm & snug, this undoubtedly is the direction that most manufacturers will be targeting whether in todays ranges or tomorrrows. In short, our suppliers commitment is to reduce their carbon footprint, save energy and have less waste going into landfill.
Building Brand Loyalty Through Comfort
As winter approaches, fostering brand loyalty with a selection of stylish and cosy winter apparel and accessories strengthens your connection to your audience. Supplying promotional apparel isn’t just about advertising your business, it’s about creating a sense of connection, loyalty and being an integral part of a team and feeling important. Whether recipients are given a soft shell jacket, a waterproof rain jacket or a woollen jacket with warm Scarfe bearing your brand’s logo, it’s more like a gesture of good will and appreciation. Furthermore, a functional and trendier item of apparel will be worn not just this year but perhaps next thus improving longevity via constant visibility that boosts brand awareness for your business.
Brand name versus generic promotional apparel
Brands in Motion are fortunate to work with a number of high quality suppliers of both ‘brand name’ and generic branded apparel and accessories that your business can invest. With brands like the world famous ‘Spyder’ which we will co-brand or upmarket generic global brands such as a ‘Craghoppers’ thermal jacket, ‘James Nicholson’ down jacket, ‘Stormtech’ ultimate weather protection jacket or Stormtech’s extreme parka suitable for temps down to -20C. No matter your budget, we have you covered with warm on point designs. We also represent numerous high quality yet less expensive winter apparel brands such as the following examples. Soft shell jackets for men and woman made by ‘Winning Spirit’ using rPET materials or a colourful collection of 340gsm hoodies made with 80% cotton/20% polyester, perhaps a wool blended merino jumper with half zip from ‘Biz Collection’, our options will be ‘branded for you’.
Spreading your message
Whether your business source branded apparel as corporate gifts, staff bonding sessions or client giveaways at events, the chances are you will leave a positive impression on each person especially those keeping warm wearing your brand. With recipients associating your brand with winter apparel and quality, your creating a memorable experience that resonates from one season to the next.
How to ‘Stand Out’ and be noticed
In the competitive business world it’s all about wanting to ‘stand out’ from the crowd and be noticed. Wearing promotional apparel is a refreshing form of advertising that has far reaching and long lasting effects and a tangible way to showcase your brand to the world. Whilst promoting your business via any online platform can easily be overlooked or forgotten, a stylish trendy jacket with branded Scarfe provides a constant reminder of your brand. Your brand will be seen by all those that cross paths with you whether on a train, walking the streets or touring incredible cities around the world. At the end of the day, promotional apparel stands out as a memorable and impactful promotional tool that business invest year after year.
Conclusion
With winter knocking and temps slowly dropping with those very cool mornings, this is an opportunity for businesses to connect with their audience in a meaningful way. Having your brand tastefully applied onto clothing or headwear sends out a message of warmth and comfort no matter the purpose of the promotional apparel sourced. As mentioned earlier on, offering staff or consumers a functional yet quality garment offers numerous benefits with main benefit that recipient will be proud to wear your garment not just for one winter but many. This promotes your investment dollars and brand and offer far reaching appeal especially whilst embracing the season’s chill. So, as the temperatures drop we appeal to marketing personnel to consider the power of promotional apparel whether for staff uniforms or any promotional activity this winter season.
For all corporate injuries, please email: info@bim.net.au and simply add a few brief as to what type of winter related products interest you and one of our friendly team members will be in touch within 24 hours. Alternatively, please Click Here to be taken to our Contact Us form.